It is a curious thing,
this world of independent ebook publishing. We hear a great deal about how
important reviews are in helping to sell a book. I have also mentioned before (Reviewing – the situation) how I feel
that the number of five star reviews given to self-published books is
misleading and, I think, ultimately unhelpful.
Here are some numbers
to consider (these were correct at the time of writing):
·
Fifty Shades of Grey, currently #683 in the Kindle Store,
has an average ranking of 3 stars (from 14,107 reviews).
·
The Da Vinci Code, currently “languishing” at #47,508,
has around 3.5 stars (4,144 reviews).
·
The
current #1, Notorious Nineteen: A
Stephanie Plum Novel, has around 3.5 stars (70 reviews), and has been in
the top 100 for 80 days.
·
The 2012
Mann Booker Prize winner, Bringing up the
Bodies, has a somewhat better ranking at 4.5 stars, but only manages the #2,746
position (not that I wouldn’t kill for that!).
·
The 2011
Pulitzer Prize winner for fiction (no prize was awarded in 2012), A Visit From the Goon Squad, has 3.5
stars and the #3,882 position.
·
A Farewell
to Arms, Moby Dick, and Joyce’s Ulysses, all average 4 stars; Women in Love manages only 3.5.
It is far from clear
to me:
1. What meaning and value the reviews on Amazon have.
2. What relationship there is between reviews and
sales.
3. What relationship there is between reviews and
the actual quality of the book.
4. What relationship there is between the number
of stars a book receives and its popularity.
There is a great deal
of anecdotal information bandied about; and perhaps I am just adding to that
here. My point is that the situation is far from clear. There are doubtless
many, many factors that influence the sales of a book, and also many, many
factors that influence the mind of the reviewer. The actual quality of the book
is only one of these, and perhaps not, by a long way, the most important.
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